Talk to the Analysts: New online ad paradigms with marketing and professional services analyst Dan Leben

Interview: Daniel Leben, Senior Research Analyst, Robert W. Baird & Co. shares perspectives on how advertising companies are trying in new ways to attract attention, including using new media technologies and services such as Groupon. We also discuss paid media online and the resurgance of direct mail. Leben was chosen as a top analyst in The Wall Street Journal's Best on the Street Analysts Survey this year. Data for the survey is provided by FactSet Estimates.